Professional Overview
With extensive experience in digital content management and strategy, I specialize in using CMS tools to drive impactful, user-centered experiences. My background in both eCommerce and editorial has honed my skills in managing large-scale website operations, implementing SEO practices, and delivering content that’s optimized for both engagement and functionality. I excel at adapting complex digital ecosystems, ensuring smooth workflows, and continuously improving performance.
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Known for my collaborative approach, I work across teams to develop streamlined content solutions that align with business goals. My focus on data-driven strategies, paired with a strong technical foundation, allows me to make thoughtful, measurable contributions to each project.
Experience
Senior Digital Content Manager / Digital Content Manager
Sonesta International Hotels Corp. | Remote | October 2020 – Present
Freelance Writer & Content Marketing Consultant
Self Employed | Brooklyn, NY & Denver, CO | September 2019 – June 2022
Marketing Content Manager
SmarTours | New York, NY | March 2019 – August 2019
Digital Marketing Copywriter
Wyndham Hotels & Resorts| Parsippany, NJ | January 2018 – February 2019
Assistant Account Manager
The SPI Group| Fairfield, NJ | January 2017 – January 2018
Account Coordinator
The SPI Group| Fairfield, NJ | January 2016 – January 2017
Social Media & Marketing Intern
Greenpop | Cape Town, South Africa | January 2015 – March 2015
Public Relations Intern
Orienteer PR & Management | Brooklyn, NY | May 2013 – August 2013
Education
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William Paterson University of New Jersey
B.A. Communication
Major: Media Studies | Minor: Public Relations
2011-2015
Cum Laude
William Paterson University of New Jersey
Social Media Marketing Certification
March 2018
Certification ID: 391
Soft Skills
TRIED & TRUE
Cross-Functional Collaboration
Strong Interpersonal Skills
Critical Thinking + Curiosity
Adaptable + Fast Learner
Thoughtful, Data-Driven + Intentional
Proactive + Forward-Thinking
Organization + Attention to Detail
Emotional Intelligence
NEW, FAMILIAR & GROWING
Cross-Functional Data-Based Decision-Making
People Management + Talent Development​
Hard Skills
TRIED & TRUE
Content Management + Production
Problem Solving + Troubleshooting
CMS: Drupal, AEM, SharePoint, WP
CRM: Microsoft Dynamics + HubSpot
DAM: Intelligence Bank + AEM
Content Distribution: IcePortal + Yext
PM: Asana, Jira, Freshservice
Digital, SEO + Brand Copywriting
Editorial: Calendar + Freelancer Management
Microsoft Office
Foundational HTML & CSS
Basic Photoshop & Design
NEW, FAMILIAR & GROWING
Analytics: GA4, Quantum Metric, Advanced Excel
Technical SEO & Tools (Ahrefs + Google Console)
AI + AI Prompting/Formulas
